Manhattan Community Arts Fund presents a public installation by AARON KRACH: Longer Periods of Happiness 2009. This project is made possible in part with public funds from The Manhattan Community Arts Fund which is supported by the New York City Department of Cultural Affairs and administered by the Lower Manhattan Cultural Council.
*For a map of locations please click here *
KRACH adds hundreds of posters, each his own color photograph of plastic Calla Lilies, to the multitude of advertisements for events and products pasted-up throughout New York City. No words appear, not even the project’s title or artist’s name. The image is a pure shot of joy injected into the city’s forest of signs.
KRACH continues his search for the emotional heart of inexpensive commercial products and their transformation into objects of affection and contemplation. Through repeated mutations – real flower into fake flower, fake flower into photograph, photograph into poster, and poster into public art – KRACH reveals and revels in the secret life of objects.
This is the second edition of Longer Periods of Happiness. The first, utilizing a different photograph of plastic flowers, was exhibited in 2006 inside and outside of DCKT Contemporary and simultaneously throughout Manhattan. It was also installed in North Adams, MA, and Terlizzi, Italy.
KRACH is included in the group exhibition Beyond the Fluff & Fold: Contemporary Artists & the T-Shirt at the Gallery at University Hall, The Art Institute of Boston. Previously, KRACH has had a one-person exhibition with DCKT Contemporary (New York, NY) and has been included in group exhibitions at Exit Art (New York, NY), Invisible Exports, (New York, NY), and Jack the Pelican Presents (Brooklyn, NY)
In conjunction with Longer Periods of Happiness 2009 Krach has created a limited edition, 11×14” digital c-print in an edition of 30 for $250 each. For more information please contact DCKT Contemporary.